Steps: How To Write A Business Proposal

Writing and submitting a winning business proposal is the most important step to securing any contract with an organisation. 

Here are the steps 
1). Introduction:
Here you introduce your company in details. You should highlight your mission statement and what sets your company apart from the rest.


You should also determine the length of this section based on the nature of the proposed contract. If it’s a very short-term contract of say, one day, the introduction could be short and precise, but if it’s a business relationship that is to last for many years, you should then put in your all and show how your brand will stand out from the competition.


2). Executive Summary
This highly important part of your business proposal must be treated with top importance. In this section, you should show why your business is the right one for the job and highlight key takeaway points that will not only show how valuable your brand is for their organisation, but also drives a message that will make them think twice about skipping your company.

3). Insert Table Of Contents
If your business proposal is going to be long and contain a lot of contents, creating a table of contents for it is a go. But it is generally advisable to always prepare short business proposals that hit the nail on the head by driving the points directly.

4). Write The body
After introducing your business and getting the readers hooked on your business proposal, the next step is to write the body of the proposal. Here, you’ll answer all the questions that were well answered earlier on in the scope of the project. You’ll also talk about deliverables, pricing, your clients, previously executed projects, and a lot more to show how the job can be carried out and delivered on time.
In this section, you should also state exactly what you can deliver based on the project specifications and what you will not. Ensure to highlight that some form of modifications or complete changes may incur extra charges for the client.

5). Conclusion
Here is the point you make your final sales pitch. You have to make the reader remember how much value your business is bringing to the table and why they must go with you. You should re-highlight the outstanding projects that you have previously executed and have a call-to-action that would make the client want to either learn more about your business or act immediately.

=>>Appendix
Although optional, in this section you can include certifications and awards your company has received, your resumés, customer testimonials, some graph projections, and other things that could not directly fit into the body of the business proposal.

6) Submit Your Business Proposal And Follow Up
Your job never ends after submitting your business proposal. Rather, it is only just getting started. To get your proposal approved, you’d need to follow up with calls and also make yourself available to answer questions. You can also try to reach out to key employees in the organisations to know the status of your business proposal, so they may help you do follow ups, which could invariably increase your chances of being successful.